Our Pledge

We pledge to respect your privacy, to be transparent about our data practices, to keep your data safe and to only collect data that helps us improve our products and services.

Eight Sleep designs products and tools that track everyday sleep to empower and inspire users to lead healthier and happier lives. This Privacy Policy applies to our personal fitness and electronic body monitoring products ("Devices"), our websites located at www.eightsleep.com and eightsleep.com/blog (individually a "Site" and collectively "Sites"), the Eight Sleep Connect software ("Software") and Eight Sleep mobile applications (the "Apps"). The Devices, Sites, Software and Apps are collectively referred to in this Policy as the "Eight Sleep Service," and by proceeding to use the Eight Sleep Service you consent that we may process the data that we collect from you in accordance with this Privacy Policy.

Because we're always looking for new and innovative ways to help you achieve your sleep goals, this policy may change over time, but any future changes will not affect data that was collected under a previous version of this policy. If any modifications substantially change your rights, we will send an email summarizing the changes to the address associated with your Eight Sleep account and provide notice on the Site.

And remember, we're here to help. If something in this policy does not make sense or if you have any questions, please contact us at [email protected]

When We Collect Data

Activate Device

When activating a Eight Sleep Device, you will be asked to download the Eight Sleep App or install Software and enter information about yourself, such as date of birth and gender. We use this information to personalize your sleep stats and sleep recommendations. Depending upon the specific Device you use, it can collect data such as the amount of time slept, measure your sleep quality and transmit this data to Eight Sleep. To see the full list of data that your Device collects, visit our Product Specifications page.

Create An Eight Sleep Account

If you want to access data collected by your Device, you must create an Eight Sleep account. When you create an Eight Sleep account, we ask for some personal information, including your name, email address, date of birth, and biological sex. Your email address will be your Eight Sleep account user name, which you will use to log-into your account. We do not display your email address to other users.

Add Info To Your Account

You can customize your Eight Sleep experience by adding other types of information to your account, such as usual bedtime, sleep goal, whether or not you sleep with a partner or pet, and select relevant health information (e.g., gender, menstrual cycle regularity, instances of sleep conditions, instance of health conditions). Whenever you add this type of data, we collect it and store it in your Eight Sleep account.

Visit Our Sites

Eight Sleep collects industry standard data from everyone who visits our Sites—even if you don't have an Eight Sleep account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that's relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies. To see the full list of cookies we use and how we use them, please read our Cookie Policy .

Sync Your Device

When you sync your Device through an App or the Software, data recorded on your Device about your sleep activity is transferred from your Device to our servers. Sleep activity includes, but is not limited to: total sleep time (TST), time and % in stages (deep, light, and REM), WASO (wake after sleep onset), HR/HRV/breath rate, snoring, and SOL (Sleep onset latency). This data is stored and used to provide the Eight Sleep Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples, but not limited to, of the log data are the sync time and date, connectivity, and the IP address used when syncing.

Buy From Our Store

Credit card information is handled by our third-party payment processor. We store your shipping address so we can process your order through our fulfillment partner. If you are logged into your Eight Sleep account when you purchase something on our Site, we associate that order with your Eight Sleep account.

Contact Us

Whenever you contact Eight Sleep for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Eight Sleep Service. If you contact us when you are already logged in to your account, the web form automatically pre-fills this information, so you don't have to type it manually. You can also contact Eight Sleep on public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication to us if you contact us through these channels.

Invite Friends

To help you stay motivated on your sleep improvement journey, Eight Sleep might let you add friends who are already Eight Sleep users or invite friends who have not yet joined. In such cases, you can add friends by copying and sharing the referral link directly with them.

Activate Location Features

The Eight Sleep Service includes features that require the collection of specific location data, including: GPS signals, device sensors, Wi-Fi access points, and cell tower IDs. We only collect this type of data when you activate a location feature, such as run mapping. We stop collecting this type of data when you deactivate the feature. We store this information in your Eight Sleep account. If you are using a mapping feature, we will send your location information to our mapping service provider so they can display your location on a map. They are contractually prevented from sharing or using this data for any other purpose.

What You Can Do On The Eight Sleep Service

The Eight Sleep Service is intended for your personal, non-commercial use.

Eight Sleep grants you a limited, non-exclusive, non-transferable, non-sublicensable license to (1) access and view the Eight Sleep Content, (2) access and use the software and mobile applications provided by the Eight Sleep Service, and (3) use the software that is embedded into Eight Sleep products as authorized in these Terms. This license is provided solely for your personal use and enjoyment of the Eight Sleep Service as permitted in these Terms.

You will not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, broadcast or otherwise exploit the Eight Sleep Content, Eight Sleep Service or any portion thereof, except as expressly permitted in these Terms. No licenses or rights are granted to you by implication or otherwise under any intellectual property rights owned or controlled by Eight Sleep or its licensors, except for the licenses and rights expressly granted in these Terms.

Why We Collect Data

Eight Sleep uses your data to provide you with the best experience possible, to help you make the most of your sleep, and to improve and protect the Eight Sleep Service. Here are some examples:

1. Age, gender and sleep quality are used to provide personalized sleep recommendations.
2. Contact information is used to send you notifications and to inform you about new features or products we think you would be interested in. Please see "Can I Opt-out Of Receiving Eight Sleep Emails?" for information on how you can opt-out of future communications.
3. Data and logs are used in research to understand and improve the Eight Sleep Device and Eight Sleep Service; to troubleshoot the Eight Sleep Service; to detect and protect against error, fraud or other criminal activity; and to enforce the Eight Sleep Terms of Service.
4. De-identified data that does not identify you may be used to inform the health and scientific community about trends; for marketing and promotional use; or for sale to interested audiences. See "Sharing of De-identified Data That Does Not Identify You" to learn more.

What Kinds Of Data We Share

Data That Could Identify You

Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:

1. With companies that are contractually engaged in providing us with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us.
2. If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Service or Terms of Sale, to protect the security or integrity of the Eight Sleep Service, and/or to protect the rights, property, or safety of Eight Sleep, its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
3. We may disclose or transfer your PII in connection with the sale, merger, bankruptcy, sale of assets or reorganization of our company. We will notify you if a different company will receive your PII and the promises in this Privacy Policy will apply to your data as transferred to the new entity.

Data That Does Not Identify You (De-Identified Data)

Eight Sleep may share or sell aggregated, de-identified data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health and sleep. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-identifying it back to you.

Data That You Direct Us To Share

You can direct us to share data with other parties. For example, you might authorize us to link your Eight Sleep account with a third-party app; send status updates to your Facebook or Twitter account; connect with Apple Health; or direct us to share data with your employer as part of a wellness program. Once you direct us to share your data with a third party, that data is governed by the third-party's privacy policy.

Ways You Might Share Your Data

Default Visibility Settings

The privacy settings on new Eight Sleep accounts are set to reveal minimal data about you with the purpose of getting you involved with the Eight Sleep Service.

Contests And Giveaways

Eight Sleep may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy, unless the rules for those offers note otherwise.

Surveys

Eight Sleep may also ask you to participate in surveys (processed by Eight Sleep or third parties) that help us understand your use of the Eight Sleep Service. Any PII you provide to Eight Sleep (or supplied by you or Eight Sleep to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.

How Long We Save Your Data

We store your PII for as long as you maintain an Eight Sleep account.

How To Edit Or Modify Data

Data that you provide to Eight Sleep through the Site can be modified from your dashboard or Eight Sleep account preferences. If you remove data from your Eight Sleep account, it will no longer appear to you or others who use the Eight Sleep Service. Backups of that data will remain associated with your Eight Sleep account and in our archive servers.

How To Deactivate Your Eight Sleep Account

You can deactivate your Eight Sleep account by contacting Customer Support. When you do, data that can identify you will be removed from the Eight Sleep Service, including but not limited to your email, name, and photo(s). Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. Eight Sleep may continue to use your de-identified data after you deactivate your account.

Eight Sleep's Policies For Children

Eight Sleep is not directed at persons under the age of 16. We do not knowingly collect any PII from children under 16. We will share information only to the owners of the account which pursuant to these terms and conditions, must be older than 16. If you are aware of a user under the age of 16 using Eight Sleep, please contact us at [email protected] .

Can I Opt-Out Of Receiving Eight Sleep Emails

Of course! You can opt-out of receiving weekly summaries, achievement notifications, contests, giveaways, surveys and promotional emails by changing the notification preferences in your account settings or by unsubscribing via the "Unsubscribe" link in any Eight Sleep email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the Eight Sleep Service.

How Does Eight Sleep Keep My Data Safe

Eight Sleep uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.

Cookie Policy

We use cookies and other technologies like pixel tags and web beacons to improve the functionality of the Eight Sleep Service. Please see our Cookie Policy here.

Does Eight Sleep Honor "Do Not Track" Signals?

Although we would like to honor the browsers set with a "Do Not Track" signal, the Sites do not currently respond to a DNT or similar signal as it awaits the results of efforts by the policy and legal community to determine the meaning of DNT and the proper way to respond.

We use the following third-party advertising cookies to present you with opportunities to purchase Eight Sleep products on our Site; and retargeting cookies, to present you with Eight Sleep advertising on other websites based on your interaction on our Sites and other websites.

1. Google Adwords Conversion: You can adjust the Google Ads Settings and opt-out of this program.
2. Twitter Advertising: This cookie allows us to present you with retargeting advertising for Eight Sleep products on Twitter. This Twitter FAQ explains how their advertising program works and gives you the option to adjust your Twitter settings.
3. Facebook Custom Audiences: You can adjust your Facebook advertising settings from within your Facebook account and opt-out of advertisements from within the Facebook application
4. Mixpanel: We use Mixpanel as our primary analytics tool to understand how our customers use the Eight Sleep Service and Mixpanel People to contact you about the use of our product, for example, to proactively assist you if you have trouble syncing your Device. You can read the MixPanel Privacy Policy and opt-out .
5. We use Google Analytics, New Relic, KissInsights and Optimizely analytics cookies allow us to see how you use our services so we can improve your experience. We encourage you to read the Google Privacy Policy. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on . You can read the Optimizely Privacy Policy and opt-out . You can also read the New Relic privacy policy .

For a comprehensive understanding of what we use, please read full details in our site's privacy policy and cookie policy.

Autopilot Subscription

Eight Sleep hardware products need Autopilot to ensure sleepers experience optimal sleep stages by adjusting factors like temperature and elevation throughout the night. This is crucial because a key factor for poor sleep is maintaining the wrong temperature. Autopilot aims to match your body’s natural circadian rhythm and temperature needs for each sleep stage, enhancing the quality of deep and REM sleep.

Autopilot is required for the first 12 months (cancel any time), and covers up to two separate users. As an Eight Sleep member, you are automatically enrolled for subscription renewal and we will charge your card on file. Failure to renew your subscription may cause service interruptions.